Merchant Account Advantage

“Our doubts are traitors, and make us lose the good that we oft may win, by fearing to attempt.”  – William Shakespeare          

The main reason a business owner would want to accept credit cards is, more and more customers do not carry cash anymore.  There are many reasons customers do not carry cash, for security reasons or just a matter of convenience.  With the widespread availability of business that accepts credit cards today, including fast food restaurants to vending machines, there is absolutely no reason to carry cash.  

Paying by credit card is convenient for the customer, but there are many advantages for the business owners also.  Surveys have shown that customers will buy more per sale when using credit cards and they will make more impulse purchases when using credit cards.  One of the biggest advantages to the merchant that chooses to accept credit cards, over the merchant that does not accept credit cards, is the customer will choose to shop at the store that accepts credit cards over the store that does not accept credit cards.  In addition, the customer will be a repeat customer to the business that accepts credit cards.  If a customer does shop at a store that does not accept credit cards it is a “one time” customer, making a smaller purchase. 

Many businesses do not want the expense of getting setup and the ongoing expense associated with accepting credit cards.   However, if you are in business and plan to stay in business for a while – you must keep up or stay ahead of the competition.  Unlike buying carpet, computers, or other business expenditures that are depreciating assets, a merchant account, in my opinion is an appreciating asset that is designed to increase revenue and is well worth the small expense to get setup!    It is an investment in your business, where the return on investment makes getting a merchant account a good idea.  I could go on-and-on, because I have been in the bank card business for a long time, and have first-hand knowledge of what I am talking about.

Charge Backs

It is extremely important for merchants to avoid getting an excessive amount of charge backs from customers utilizing credit cards for transactions.  A merchant account can be a great asset to your business, and something you want to protect.  If a Merchant accumulates a high number of charge backs, the merchant account would be in danger of getting terminated, and if that happens, it is almost impossible to get another merchant account.  It is to the merchant’s advantage, to resolve all customer complaints before a charge back occurs.

What Is The Pin Pad?

When customers use their debit card or check card, which is tied to their checking account, it is necessary that the customers enter a Password, referred to as a Pin Number.  In order for the customers to enter their Pin Number, it is necessary that the merchant’s credit card processing system is equipped with a piece of equipment called the Pin Pad.  The customers will enter their Password or Pin Number into the Pin Pad to authorize and complete the transaction.  The Pin Number is a secret number, known only by the customer, to avoid anyone else from using a lost or stolen card.

Don’t Settle For Poor Quality Or Poor Service!

“The bitterness of poor quality and service remains long after the sweetness of low price is forgotten.”  — John Ruskin  

Please don’t make a decision about your bank card merchant account (credit card and check processing system) based on just price and rates alone.  There are some low rates out there (on the surface), but many companies make up for the low rates with hidden fees in the monthly statement, and you may not know what they are for.  However, there are some good rates (or true rates) out there, so don’t get caught (like many businesses have), pinching pennies and losing dollars.  Go with a reputable company.  We would be glad to have your business, and we offer excellent customer service 24/7.  If you are a New Business and have questions on how to get setup with a bank card merchant account, you may contact us via email or by telephone.  Our email address is EZMerchantAccountNow@yahoo.com.  You may call Victor or Joyce Direct at 832-396-5213, or you may contact us Toll Free at 1(888)-873-4955

Gift Cards – A Profit Center For Your Business

This is the perfect opportunity to introduce your customers to your own “Loyalty Gift Card” program, just in time for the Holidays.  Your new Gift Card program will bring customers back to your place of business and provide you with an unparalleled economic return to your business.  For more information, you may contact us via email or by telephone.  Our email address is EZMerchantAccountNow@yahoo.com.  You may call Victor or Joyce Direct at 832-396-5213, or you may contact us Toll Free at 1(888)-873-4955

No More BAD CHECKS – New Technology

Stop losing money on bad checks.  Don’t receive another bad check.  With our New Technology, checks can be guaranteed at the Point Of Sale, before the customer receives the product or service.  In addition, you no longer have to wait forever for a check to process and clear the bank.  You can now get quick-turnaround on checks, depositing directly from your customers’ bank to your bank, Risk Free.  For more information, you may contact us via email or by telephone.  Our email address is EZMerchantAccountNow@yahoo.com.  You may call Victor or Joyce Direct at 832-396-5213, or you may contact us Toll Free at 1(888)-873-4955

Accepting Checks

There are some businesses out there that prefer to get their feet wet, before getting setup to accept credit cards.  What about accepting checks?  It’s something verses nothing, and it extends to the customer a mode of payment other than cash.  Whatever you initially used put yourself in the place of the customer.  What image of that form of payment comes up in your mind if you were at your favorite eatery and they utilized that form of payment processing?  What would be your perception of that business?  You have to crawl before you walk, some people say.  The main thing is to be on the move.  Currently I do not offer anything but mainstream credit card processing equipment.  In the future, I may offer something else in addition.

New Technology

Merchants no longer have to put up with old out dated credit card and check processing equipment.  The old technology is slow and it takes longer to get the approval code before a cashier can check out a customer.  So the bottom line is – customers have to wait longer to check out.  I know you have noticed a customer who has put item back and left the establishment before checking out.  The result is a lost sale and consequently lost revenue.  If the line is long, but is moving, that works, as long as progress is in sight.  However, we all have made note of businesses that seem to take forever to check out.  We seek out merchants that have expedited check out capabilities.  Isn’t it time you took advantage of the new technology that keeps your business competitive?

Bad Checks Addressed

Did you know that there is a product called check guarantee/check conversion that will guarantee you will get paid when you accept checks, providing the correct procedures are taken?  I am aware, and perhaps you are also, that many merchants have not joined the credit card and check processing club, which is a huge club.  However, the fact remains that your will never eliminate the check writing club which is still a huge number within itself.  So, my question to you is “Do you want to go after those dollars?”  There is a growing number of merchants that do now accept checks.  Thereby, creating a special target market of customers who only write checks, or uses both checks and credit cards.  A lot of small businesses are taking advantage of this market every day.  Why leave those dollars on the table?  As we move into a cashless society, you can’t always teach an old dog new tricks.  Sometimes the dog just doesn’t like the trick.  The reality is – that’s perfectly OK.  A huge number of individuals are cutting up the plastic, and that’s a fact.  When that occurs, they either write checks or use a debit card when they don’t want to carry cash.  In today’s economy, this number is huge and growing rapidly.  In addition, you have a huge number of individuals that can not qualify for a credit card, but they still have consumer needs.

So, checking accounts are here to stay, and we are talking about a lot of check writers out there.  The debit card is very popular with college students, among others, who are closely watching their budgets.  I still write checks myself.  I am one of those old dogs that still see a need for checks.  So, it makes perfect sense to protect yourself as a merchant, with a check guarantee/check conversion system if you are going to accept this payment medium.  For more information or to complete the contact form visit www.EZMerchantAccountNow.com. Please accept my invitation to call or email me at your convenience.  I am a very nice guy, and will take good care of you.

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